Teams at Affinity Group

Leads the Wisconsin regional sales market, managing and developing approximately 15 sales associates. Establishes sales goals, oversees coaching and performance management, manages client and principal relationships, conducts business reviews, drives market growth, and ensures CRM, reporting, forecasting, and incentive execution. Represents the company at industry events and travels throughout the assigned territory, including possible overnight travel.

Manages relationships with food manufacturer clients, distributor partners, and sales teams. Translates client objectives into pricing, promotional, product launch, and sales programs; monitors marketplace execution; resolves issues; supports distributor engagement, product training, reporting, forecasting, and portfolio growth. Requires strong communication, organization, CRM and Microsoft Office proficiency, a valid driver’s licence, and travel throughout the assigned territory.

Represent food and beverage manufacturers to foodservice operators, distributors, restaurants, and hotels. Manage a territory, grow market share and revenue, build customer relationships, conduct product presentations and demonstrations, execute sales strategies, attend industry events, and maintain CRM records. The role requires strong communication, organization, product knowledge, sales drive, and a valid driver’s license with access to a personal vehicle.