Teams at Advance Local

Develop and execute technical and content SEO strategies for client websites. Conduct audits, resolve crawlability and indexing issues, optimize site architecture and on-page elements, support migrations, monitor performance using analytics tools, and provide actionable recommendations. Collaborate with developers, writers, SEO specialists, and clients while managing multiple projects and adapting to emerging AEO, GEO, and AI-search trends.

Reports on the University of Michigan and local government in Washtenaw and Livingston counties. Identifies stories through community conversations, social monitoring, search trends, public records, and meeting agendas; verifies information, files FOIAs, builds source networks, and produces timely news, explainers, enterprise reporting, video scripts, and social videos. The reporter works independently at a high tempo, uses AI responsibly, appears on camera, and engages with communities in person.

Owns end-to-end delivery quality for digital advertising, SEO, and website services serving equipment dealers. The role establishes standards and SOPs, manages execution teams, ensures accurate reporting, escalates client issues, identifies delivery risks, and improves operational efficiency. It partners with product leaders to implement AI-assisted workflows, develops scalable processes, presents performance insights to clients, and supports retention through consistent, measurable work.