Teams at ADIB - Abu Dhabi Islamic Bank

Manages Covered Card sales acquisition strategies, targets, KPIs, campaigns, and team performance in UAE financial services. Leads sales-force onboarding, coaching, development, and training while expanding corporate and customer relationships. Drives cross-selling, market growth, product proposition execution, reporting, compliance, and conflict resolution. Provides market and competitor insights and coordinates with stakeholders to improve retail banking performance.

Leads employee engagement and wellbeing programs, including charity requests, staff raffles, Umrah trips, health initiatives, internal events, and engagement campaigns. Oversees approvals, vendors, eligibility data, communications, rewards, and compliance processes. Analyzes turnover and employee experience data, prepares quarterly reports, recommends retention improvements, supports crisis situations, and promotes health, inclusion, and staff satisfaction across the organization.

Manages and grows the Bancatakaful product portfolio through performance tracking, provider governance, risk controls, dashboards, audits, management reporting, gap assessments, training, budgeting, and new product launches. Coordinates internal teams and Takaful Provider partners, monitors SLAs and portfolio indicators, drives corrective actions, supports regulatory readiness, and translates portfolio data into leadership insights.