Teams at Acumatica

Leads go-to-market strategy and enablement for Acumatica’s VAR payments channel. Owns VAR activation, payment volume, partner-sourced revenue, joint business plans, certification, sales tools, incentives, and program economics. Builds scalable partner plays, diagnoses adoption barriers, and drives cross-functional solutions through influence. Engages VAR executives, leads business reviews and advisory sessions, and establishes metrics, forecasting, and operating cadences to expand embedded payments adoption across North American ERP partners.

Provides first-level technical support to Acumatica partners and customers, troubleshooting application issues, managing service requests, meeting SLA targets, and escalating complex problems. The role also delivers product education, documents issues, creates knowledge base content, reproduces defects for R&D, communicates product information, and collaborates with cross-functional teams to improve customer support and application processes.

Leads Acumatica’s global brand and advertising strategy, including brand architecture, governance, positioning, integrated campaigns, media investment, creative development, agency management, and measurement. The role builds brand awareness and differentiation while connecting marketing investment to business outcomes. It also drives responsible use of AI and emerging marketing technologies, partners with senior leaders and cross-functional teams, and develops internal and external talent.