Teams at ActiveProspect

Own product marketing for InfutorData, including market intelligence, positioning, pricing, messaging, sales enablement, thought leadership, content, and go-to-market strategies. Partner with Product Management, Sales, and Marketing on launches, releases, customer insights, and roadmap alignment. Measure marketing performance and create collateral, training, case studies, webinars, whitepapers, videos, and campaigns that strengthen differentiation, adoption, and revenue performance.

Develop and execute product marketing strategies for InfutorData, including positioning, pricing, messaging, market intelligence, sales enablement, content, thought leadership, and go-to-market plans. Partner with Product Management to influence the roadmap, support launches, analyze performance, and translate customer and competitive insights into strategies that strengthen differentiation, sales effectiveness, adoption, and revenue growth.

Leads solution strategy, market and customer research, competitive intelligence, positioning, messaging, go-to-market planning, and sales enablement for a multi-product SaaS portfolio. Translates customer and market insights into solution roadmaps, packaging, pricing, campaigns, product launches, and executive recommendations. Partners with Product, Sales, Customer Success, and Marketing to improve differentiation, pipeline, win rates, adoption, retention, and revenue expansion.