ActionIQ

HQ
New York, New York, USA
145 Total Employees
Year Founded: 2014

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All Teams

ActionIQ Engineering

Our Engineering teams encompass all activities that directly allow our Software Engineers to successfully bring features to market and keep the customer experience at the core of all that we do. On any given day we are responsible for a multitude of technical resources including: 1,000s of machines, petabytes of data, and tens of thousands of data processing jobs. Our teams are building and maintaining a product and platform which bridges the gap between our customers and their data.

At a glance

how our team influences company success

ActionIQ's product is built and maintained by many dedicated and highly competent individuals formed into incredibly impactful teams. The Product team designs the core features and gets feedback from customers about the live platform. From the designs and feedback, the Product Engineering teams build those features, revise existing functions, and maintain the live system. Meanwhile, the Platform and Infrastructure Engineering teams manage the infrastructure, software development lifecycle, and development environments that the Product Engineers use to develop within.

who uses our products

We have built a new kind of Customer Data Platform (CDP) with a user-friendly interface allowing Marketing professionals, who are typically non-technical, the ability to navigate and take action on their customer data anywhere along their customer journey. Our differentiation is in the data infrastructure. Instead of only providing insights, we power campaigns. We can plug into all the customer activation channels (mobile, sms, Facebook, Google, etc.) and drive actions that change the customer experience to drive business results. That’s why we’re called ActionIQ — we go from data to action for customer experience specifically, and our users are marketers at these enterprise global companies.

problems we solve

Our team builds the product and infrastructure that fields customer success. We work in tight, nimble teams that collaborate closely with others across the company to ensure our work meets the current and future needs of our customers. When we’re not shipping code, you can find us at a Hackathon, team event, or writing blogs on Medium.

engineering specialties

ActionIQ's core dev teams have a deep focus on query composition, execution, and scaling, letting us manage petabytes of data in real time. With specializations in customer experience and data orchestration we’ve built a product that gives a broad range of roles the ability to access and activate upon information that was previously only accessible to specialized analysts. ActionIQ also has a team dedicated to the application and integration of AI to our product, making it both more powerful and easier to use. Finally, we have teams with a strong foundation in cloud computing, Site Reliability Engineering (SRE)practices, and developer experience, paving the way to a quality bedrock for the product and engineering organization.

Inside Our Work


Promoting Versatility in Tech and Talent

Staff Engineer Danny Graham enjoys flexibility in his tech stack. At work, he gets to play with systems like Scala, k8 and RabbitMQ, which can ramp up to meet workload needs and wind down after. “These tools let us do more with less in an elegant way,” he explained. The versatility of its tech stack reflects ActionIQ’s ethos of experiment-based innovation, where developers are encouraged to present demos, join lunch and learn sessions and participate in the bi-annual hackathon. For those with such entrepreneurial inclination, “Bring your sense of adventure and curiosity,” Graham said.

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Danny Graham

Staff Engineer

Danny Graham
Danny Graham
Danny Graham

Experimentation and innovation are culturally ingrained.


Building The Bridge Between Data and Product

Data shapes business operations at ActionIQ, which makes Data Scientist Amanda Pogue’s embedded role unique on the product team. It’s part of the company’s goals of bringing product analytics to the forefront of product release, like the new customer-facing dashboard. “It gives me the opportunity to better enable the product and design teams to use data in their day-to-day,” she said. With her transition to product, Pogue gains better insight into the needs of the business and the product development process. It also presents an avenue to advocate for data projects in the product pipeline.

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Amanda Pogue

Data Scientist, Product Analytics

There is no shortage of interesting questions to investigate, and plenty of curious colleagues with whom to collaborate.


Innovative Work Backed By High Quality Standards

As ActionIQ’s first embedded QA engineer, Tina Tyavlovskaya sought not only to replace the company’s third-party testing process but to shed the perception of QA as one that impedes progress. “QAs define quality standards across the engineering org and provide guidance on how to meet these standards,” she said. Moving QA in-house required a revamped strategy: a “priority-based test scope approach” with a mix of automated and commercial tools to meet team requirements and generate better coverage. There’s also the migration to Cypress, a more efficient tool for parallel testing and development.

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Tina Tyavlovsky

Senior QA Engineer

QAs are not gatekeepers or bottlenecks in software development life cycles, but facilitators of constant integration and efficient testing processes.