Teams at ACE of Performance

Edit and refine AI-generated video ad scripts for short-form platforms: craft hooks, CTAs, tone, pacing and messaging; collaborate with video editors; iterate based on performance data and trends across client campaigns.

Develop and own creative strategy across verticals: research, hooks, scripts, briefs, and batch testing. Translate performance data into creative decisions, hand off winning concepts between teams, and occasionally manage live ad accounts. Stay current on formats and trends while producing high volumes of strong concepts.

Lead paid acquisition and growth for a new fashion DTC brand entering the US: plan, launch, and optimize Meta and Google campaigns (50k+/month), scale internationally, test channels like TikTok Shop and creator/UGC partnerships, track CAC/ROAS/LTV, collaborate with creative and support, oversee Shopify operations and CRO, and build AI-driven workflows for automation and reporting.