Absorb Software Benefits Overview

The Customer Marketing Manager will plan and execute product launch, feature adoption, and customer advocacy campaigns. Responsibilities include creating customer communications, managing webinars and newsletters, coordinating the Innovation Council, developing advocacy opportunities, tracking campaign performance, and collaborating with Product Marketing, Lifecycle Marketing, Customer Success, Product Management, and other teams. The role requires strong writing, program organization, marketing automation and CRM experience, and comfort reporting on engagement and adoption metrics.

Develops customer marketing campaigns for product launches and feature adoption, translating product messaging into emails, in-app communications, webinars, and newsletters. Manages the Innovation Council, customer advocacy programs, and reference generation, while tracking engagement, adoption, webinar attendance, and advocacy outcomes. Partners with Product Marketing, Lifecycle Marketing, Customer Success, Product Management, Marketing Operations, and creative teams to deliver coordinated customer programs.

Manage an assigned customer portfolio by driving renewals, retention, upsells, and cross-sells. Build trusted client relationships, identify and close expansion opportunities, prepare proposals and statements of work, and maintain accurate sales pipeline reporting. Collaborate with Customer Success, Support, Product, and leadership to support the customer lifecycle while maintaining strong product and subscription-model knowledge.