Teams at AbelsonTaylor

Leads high-profile pharmaceutical advertising projects from planning through completion, managing scope, budgets, timelines, workflows, resources, and client communications. Supervises and develops Associate Project Managers, oversees financial reporting, leads cross-functional and client meetings, manages project changes, and ensures quality delivery across digital, video, creative, media, production, and research initiatives. Uses Workamajig, Workfront, Excel, and Veeva to improve project execution and reporting.

Develop, execute, optimize, and report on paid search marketing campaigns across Google, Microsoft, and Bing. Responsibilities include keyword research, ad copy and extension development, bidding, account setup, budget pacing, KPI analysis, forecasting, media planning, and recommending strategies to improve campaign performance and ROI.

Plans and manages media campaigns for healthcare and pharmaceutical brands across HCP and direct-to-consumer audiences. Responsibilities include campaign pacing, optimization, budgeting, billing, performance analysis, reporting, client communication, vendor coordination, quality assurance, and media strategy support. The role also leads status meetings, contributes to team training, and collaborates with marketing intelligence, finance, activation, and development teams.