Teams at AbelsonTaylor

Develops SEO audits, digital ecosystems, channel plans, campaign insights, customer journey strategies, and social media analyses for pharmaceutical and healthcare clients. Uses analytics, competitive research, and monitoring platforms to identify actionable opportunities, improve engagement, and optimize customer experience. Supports relationship management and new business initiatives while staying current on marketing technologies, analytics methodologies, and client industries.

Develops compelling health and wellness copy by translating complex medical and scientific information into persuasive messages for healthcare professional and patient audiences. Responsibilities include researching brand science, collaborating with art partners, creating content across print, digital, social, and motion, contributing to campaign concepting and new business efforts, and presenting work to clients and regulatory teams.

Leads the agency’s performance media practice across paid search, programmatic, paid social, and emerging channels. Sets strategic direction, activation standards, optimization practices, and quality controls while advising clients and supporting business growth. Partners with creative, analytics, media strategy, and ad operations teams to deliver integrated campaigns. Oversees staffing, budgets, pacing, processes, and operational performance, while mentoring senior media professionals and developing team capabilities.