Teams at Abdul Latif Jameel Group - Toyota KSA

Manage rollout and implementation of brand communication campaigns for wholesale and franchise networks. Lead briefings, agency coordination, CI guideline enforcement, budget allocation and KPI measurement, timeline management, and campaign performance analysis.

Develop statistical and predictive models from CRM and enterprise data, integrate and prepare large datasets, run advanced analytics and A/B testing, and create visualizations to inform business decisions across units.