Teams at AAA Missouri

Develops and executes retention marketing strategies across direct, digital, and paid media channels. Coordinates creative development, campaign trafficking, budgets, timelines, and external partners. Builds relationships with business-line leaders, communicates campaign plans, measures effectiveness, prepares performance reports, and recommends adjustments. The role also requires customer, competitive, and market trend analysis, along with knowledge of direct mail, print production, event planning, and collateral management.

Analyzes business processes, elicits and documents IT requirements, develops functional specifications, supports solution design, coordinates testing and user acceptance, assists with implementation and training, and provides ongoing systems support. The role also performs gap analysis, feasibility studies, cost-benefit analyses, reporting, documentation, stakeholder communication, and continuous process improvement.

Coordinates and executes external member-acquisition email campaigns, including audience segmentation, list management, campaign setup, QA, compliance checks, vendor coordination, performance monitoring, and A/B testing. Partners with marketing, analytics, eBusiness, paid media, creative, and external vendors to ensure accurate, timely campaign delivery and support ongoing optimization.