Teams at AAA Club Alliance

Leads strategy, performance, transformation, and financial results for a 24/7 corporate travel service operation supporting voice, chat, text, and email. Oversees 70+ employees and operational leaders across domestic, international, VIP, after-hours, fulfillment, and group travel teams. Drives workforce planning, service quality, automation, AI adoption, business continuity, budgeting, client retention, supplier collaboration, and talent development while maintaining privacy, security, compliance, and human oversight.

Leads web content production, UX optimization, accessibility, consent compliance, performance testing, technical SEO, and marketing technology governance. Owns digital roadmaps, resource planning, intake prioritization, Agile workflows, quality assurance, and release readiness. Manages Core Web Vitals and TagOps programs while partnering with engineering, SEO, analytics, and marketing teams. Coaches a content production and UX team and drives continuous improvements to website speed, reliability, accessibility, and user experience.

Develops and leads integrated membership acquisition, retention, product marketing, and go-to-market strategies. Oversees campaign messaging, media, digital programs, budgets, partnerships, vendors, and performance measurement. Collaborates with business leaders, sales teams, agencies, legal counsel, and corporate marketing to drive membership growth, revenue, renewals, and brand consistency. Provides marketing guidance to associates and partners, presents strategies to senior management, and manages initiatives across multiple channels.