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eCommerce
Develop and execute direct-response creative strategies for three DTC ecommerce brands. Own customer and competitor research, copywriting, offers, funnels, landing pages, prototypes, creative briefs, and performance iteration. Partner with media buyers, developers, supply chain, and creative teams to launch profitable tests and products. Use performance metrics and AI tools to improve creative throughput, diagnose underperformance, and drive contribution margin and growth.
