Teams at 2Base Technologies

Build and document 2Base Technologies’ visual brand system, including typography, color, spacing, layouts, and templates. Create B2B marketing assets such as LinkedIn content, infographics, paid advertising creatives, landing page designs, email templates, and sales presentations. Audit published materials for consistency and support light video editing and motion work. Collaborate from structured briefs while prioritizing clarity, restraint, conversion-focused design, and credibility with senior technology audiences.

Own the marketing function end to end, including qualified lead targets, pipeline contribution, channel strategy, budget allocation, analytics, attribution, outbound execution, email nurture, and sales alignment. Lead marketing performance reporting, define customer profiles and content strategy, and build and manage the marketing team. The role emphasizes measurable business outcomes across US and UK B2B markets rather than content production or campaign execution.

Drives revenue growth for IT services and digital solutions by generating leads, managing the full sales cycle, closing new business, growing key accounts, and identifying upsell opportunities. Develops strategic sales plans, presents tailored technology solutions, maintains CRM pipeline data and forecasts, collaborates with delivery and marketing teams, represents the company at industry events, and guides junior business development staff.