In recent years, the healthcare industry has entered a phase of digital transformation and multiplying complexities.
As professionals and organizations navigate a landscape that is ripe with both technological possibilities and daunting challenges, Iodine Software is harnessing the power of artificial intelligence and machine learning to optimize healthcare across the board — from patient care and management to operating processes.
In the 13 years since the company’s founding, AI capabilities have rapidly accelerated, unlocking new possibilities and opportunities. Simultaneously, the challenges healthcare professionals contend with have grown, from staffing shortages to fiscal constraints.
“Hospitals are under significant financial pressures caused by a changing acuity level of their patient mix, a decentralized healthcare delivery model and new payment models,” said Chief Customer Officer Brad Wensel.
As hospitals pursue rapid digital transformation initiatives in an effort to address these issues, customers are looking to Iodine Software for solutions.
“Iodine is uniquely positioned to support our customer’s revenue cycle operations in improving documentation accuracy to capture appropriated owed reimbursements,” said Wensel.
As the company scales its teams to meet the growing demand for digital solutions, innovation and customer obsession is key to its long-term success.
“The passion and mindset that attracted me to join Iodine continues to make me excited about the future,” said Wensel, discussing the company’s enduring commitment to its customers.
“The passion and mindset that attracted me to join Iodine continues to make me excited about the future.”
At Iodine, the path to growth is based on deeply understanding customer needs and working backward from the challenges they face. This focus on providing positive, empathetic customer experiences is present across every level of the organization.
“As demand for our products grows, it becomes imperative that the product and R&D teams continue to delight our customers and stay focused on innovation,” said Chief Product and Technology Officer Priti Shah.
As the company hires across all functional areas — including product managers, product designers, product marketers, data scientists, software developers and beyond — its central goal holds strong.
“Our mission is to drive smarter healthcare processes through technology, so hospitals can stay focused on patient care,” said Shah.
Prioritizing people — from its own team members to its clients — is a vital throughline that underlies every aspect of Iodine’s culture. From providing opportunities for continuous education and career development to meeting unmet customer needs, Iodine remains steadfast in its dedication to putting people first.
A Growth Mindset
As a leader of a CX team, Brad Wensel understands the importance of never losing sight of what matters — the customer.
Customer satisfaction and loyalty are mutually beneficial and vital to any company’s sustained success, he noted
“Without a customer-centric mindset, many organizations will see growth, but long-term profitable growth becomes a challenge,” said Wensel. “As technology advances and innovation continues to accelerate, organizations must build correct customer-listening paths and focus on retention as heavily as new business for success.”
“As technology advances and innovation continues to accelerate, organizations must build correct customer-listening paths and focus on retention as heavily as new business for success.”
While Iodine introduces innovative solutions that deliver a positive and tangible impact on healthcare delivery, customers become invaluable partners in an iterative and evolving process.
“To continuously improve how we serve our current customers, we are adding subject matter experts throughout our CX team and hiring new teams with a focus on our customers’ increasingly complex objectives,” said Wensel.
Expanding What’s Possible
AI and ML aren’t foreign concepts for Iodine’s team. These technologies, after all, are the foundation on which the company was built years ago.
Still, the launch of generative AI models and the rapid adoption of AI has brought a seismic shift in how businesses and professionals leverage technology throughout their activities.
“This isn’t a new area to us, but the acceleration is giving us more opportunities to explore transformative ways to expand what we’ve already successfully built,” said Shah.
Once the stuff of science fiction books and films, AI has quickly become a transformative force in the tech landscape. And those in the healthcare industry have taken notice.
“You can see all the buzz around generative AI in recent times: AI, including generative AI, is transforming the way everyone is thinking of healthcare,” said Shah.
“AI, including generative AI, is transforming the way everyone is thinking of healthcare.”
Iodine’s technology has already made a proven impact in areas of the mid-revenue cycle such as clinical documentation, and team members are driven to expand into new areas. One untapped realm — and a key pain point that Shah hears about from customers — is staffing shortages.
“We are definitely focusing on helping improve the efficiency and workflow of nurses, especially in the utilization management and medical necessity space,” said Shah.
New Frontiers, Long-Held Ideals
When it comes to AI and machine learning, a common refrain among detractors is echoing through multiple industries: “Just because you can do something doesn’t mean you should.”
This sentiment, based on the unforeseen consequences of AI, is not unfounded. But in the right hands and with the best intentions, this technology has already proven itself to be a transformative tool.
With an unwavering commitment to removing the obstacles that hinder healthcare professionals from delivering the best possible services, Iodine has shown how AI can play a pivotal role in many capacities. Now, as this technology continues to advance in leaps and bounds, the healthcare company is determined to uncover novel applications that address emerging and long-standing challenges.
As Iodine seeks fresh talent who are passionate about unwinding the complexity of the healthcare industry, the unifying goal remains the same: Help people help people.