Will Reeves co-founded Fold in 2019 and has served as CEO of Fold and as a director since its inception. Over the past eight years, he has held product leadership positions at Thesis, Inc., A3Ventures, LLC and BYND, leading digital transformation and the development of innovation projects for Google and other Fortune 500 technology companies. Prior to founding Fold, Reeves was the Head of Payments at Thesis, Inc., where he led the development and strategic direction of the Bitcoin venture studio’s innovative payment and financial technologies. Reeves also has extensive experience in consumer finance. Prior to joining Thesis, Inc., he played a key role at A3 Ventures, advancing mobility and commerce through the corporate innovation and investment arm of American Automobile Association. Reeves holds a bachelor’s in rhetoric and political science from the University of California, Berkeley.