Will Reeves

CEO & Co-Founder at Fold

Expertise: Blockchain, Fintech, cryptocurrency, Bitcoin and digital transformation

Education: University of California, Berkeley

Will Reeves co-founded Fold in 2019 and has served as CEO of Fold and as a director since its inception. Over the past eight years, he has held product leadership positions at Thesis, Inc., A3Ventures, LLC and BYND, leading digital transformation and the development of innovation projects for Google and other Fortune 500 technology companies. Prior to founding Fold, Reeves was the Head of Payments at Thesis, Inc., where he led the development and strategic direction of the Bitcoin venture studio’s innovative payment and financial technologies. Reeves also has extensive experience in consumer finance. Prior to joining Thesis, Inc., he played a key role at A3 Ventures, adv

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Will Reeves Will Reeves
Updated on October 02, 2025

Why a Rewards System Could Be the Key to Mainstream Crypto Adoption

Cryptocurrency remains a niche investment for the average consumer. Here’s why a rewards system that accrues crypto with every transaction could change that. 

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