Sofie Roux
Founder and CEO at BloomBox Design Labs
Expertise: Design-thinking, user experience, product, innovation, founder and entrepreneur.
Education: Stanford University

Sofie Roux is the founder and CEO of BloomBox Design Labs, a company that seeks to expand access to STEAM education through transportable computer labs and sustainable design. She launched the startup seven years ago. Roux is earning her bachelor’s in sustainable architecture, engineering and design from Stanford University. 

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Two employees brainstorming design features on a white board
Keeping your end user in mind through all stages of the product life cycle will help you deliver a resource people will actually want. Follow these tips for a more user-centric design process.