Robert E. Siegel
Lecturer at Stanford University
Expertise: Investments + exits, founders + entrepreneurship, people management, leadership, finance
Education: University of California, Berkeley; Stanford University

Robert E. Siegel is a lecturer in management at the Stanford Graduate School of Business and a venture investor.

In his role as an educator, Siegel has taught various courses ranging from Systems Leadership to Financial Management for Entrepreneurs to The Industrialist’s Dilemma to Corporations, Finance and Governance in the Global Economy. He has also led research and written cases on a wide array of companies, including Google, Charles Schwab, Stripe, Target, Instacart and many others.

Siegel is a Venture Partner at Piva Capital and a General Partner at XSeed Capital. He sits on multiple Boards of Directors and led investments in Zooz, Cirrosecure and Lex Machina, among others. He is also a Member of the Supervisory Board of HERE Technologies, chairs the Strategic Advisory Board for TTTech Computertechnik AG and sat on the Board of SmartDrive Systems for 14 years.

Siegel is the author of The Systems LeaderMastering the Cross Pressures that Make or Break Today’s Companies.

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In this book excerpt, our expert analyzes the challenges of managing a sprawling, complex ecosystem of OEMs, app developers and regulators.