Nicky Watson is the founder and chief architect at Syrenis. After a career spent across the disciplines of software design, data mining and digital marketing, and having pioneered the use of several marketing technologies for multiple enterprise clients, Watson built and brought to market Syrenis. She retains direction of all development work for the product, offering expert guidance that ensures the company remains ahead of technological, business and legislative challenges our clients may face with navigating data privacy and consumer preferences.