Ibrahim Bashir has been building and shipping software for over 20 years. He is currently an executive at Amplitude, where he serves as the vice president of product for the core analytics offering. Before that, he scaled Box’s platform ecosystem, X’s (Twitter) service infrastructure, and Amazon’s Kindle business. In past lives, he studied computer science, taught algorithms courses, wrote radiology software, built e-commerce platforms, and served as a technology consultant. Bashir is also a prolific creator of content around the discipline of product management and the craft of cross-functional leadership. You can consume his latest musings via his Substack newsletter Run the Business.