Hanneke Willenborg
Chief executive officer at OLLY
Expertise: Customer insight, brand management
Education: University of Groningen

Hanneke Willenborg joined OLLY as the first female chief executive officer in the summer of 2021 and takes pride in OLLY’s social mission of eliminating the stigma surrounding mental health.  Hanneke holds an MBA in business, management, marketing and related support services from University of Groningen in the Netherlands. She comes to OLLY from a long background of Unilever positions in many cities, countries and companies around the world, including Ben and Jerry’s and Seventh Generation. Willenborg was born and raised in the Netherlands and now lives in the San Francisco Bay Area with her husband and their three kids.

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A woman recinling happily on a couch.
In honor of Mental Health Awareness Month, our expert goes in-depth about how she prioritizes her employees’ mental health for better outcomes all around.