Eshita Gupta

Product Manager

Expertise: Product management, enterprise analytics, data and analytics and data privacy

Education: University of Tampa

Eshita Gupta is a distinguished digital marketing and analytics professional with 10+ years’ experience architecting and implementing complex measurement systems. With expertise spanning retail, e-commerce, financial services, and technology domains, Gupta specializes in building comprehensive analytics frameworks that drive meaningful business outcomes.

2 Articles

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Eshita Gupta Eshita Gupta
Updated on September 30, 2025

How to Create an Analytics Strategy That Truly Influences Product Outcomes

While companies prioritize robust data dashboards, too many product decisions are still made by feel. Here’s how to create an analytics strategy that can drive clear, confident product outcomes. 

Image: Shutterstock / Built In
Eshita Gupta Eshita Gupta
Updated on August 22, 2025

How to Build a Privacy-First, Trust-Driven Enterprise Analytics Platform 

Modern analytics platforms can help enterprise teams make smarter, quicker decisions, but it has to be built with privacy and trust in mind. Here’s how to do it.

Image: Shutterstock / Built In