Eshita Gupta
Eshita Gupta is a distinguished digital marketing and analytics professional with 10+ years’ experience architecting and implementing complex measurement systems. With expertise spanning retail, e-commerce, financial services, and technology domains, Gupta specializes in building comprehensive analytics frameworks that drive meaningful business outcomes.
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While companies prioritize robust data dashboards, too many product decisions are still made by feel. Here’s how to create an analytics strategy that can drive clear, confident product outcomes.
Modern analytics platforms can help enterprise teams make smarter, quicker decisions, but it has to be built with privacy and trust in mind. Here’s how to do it.