David Edelman and Mark Abraham
Executive advisor and senior lecturer; managing director and senior partner at Harvard Business School; Boston Consulting Group
Expertise: Marketing strategy, digital strategy; customer experience, sales and marketing
Education: Harvard University; University of Michigan

David C. Edelman is an executive advisor and senior lecturer at Harvard Business School, former chief marketing officer of Aetna and co-author of Personalized: Customer Strategy in the Age of AI.

Mark Abraham is a managing director and senior partner at BCG, founder of the company’s Personalization business and co-author of Personalized: Customer Strategy in the Age of AI.

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A close-up of a hand dropping a paper smiley face into a feedback bin.
3 Ways to Weave Personalization Into the Fabric of Your Organization
By nurturing your customer relationships and training your teams properly, you can embrace personalization as a truly competitive advantage.