Nowadays, many facets of how we live are augmented in some way by digital technology. The same goes for businesses and how they get work done. With more projects to juggle, outsourcing talent for these services has become more commonplace. Atlanta-based Wripple hopes to offer just the solution businesses need, and it just closed a $2.8 million seed round for its talent marketplace solution.
“Post-pandemic, amid a war for talent, enterprise brands and marketing agencies are seeking new ways to source and hire top-quality talent for marketing work,” Shannon Denton, Wripple’s co-founder and CEO, told Built In via email. “Our two-sided talent platform dynamically matches client project needs with top freelance talent, including pre-vetted, ready-made teams that are available to start work immediately. Therefore, using Wripple technology, our clients can create purpose-built teams with greater agility, curation, flexibility, efficiency and transparency than ever before.”
Wripple’s solution provides companies with teams of talent across a range of digital skill sets, from e-commerce and marketing tech to mobile apps and AI. It also curates teams where some members have already collaborated on projects together in the past. The talent Wripple brings on undergoes a thorough hiring process — including talks with references and background checks — before they’re added to the company’s talent base. On average, these independent contractors have over eight years of experience in their field.
For all that effort Wripple’s solution has seen a fair share of success. Since the launch of its platform 18 months ago, Wripple has seen it business grow by 450 percent, Bonny Block, the company’s co-founder and chief growth officer, told Built In via email. Over that span of time, Wripple grew its customer base from four to 80. Today, it counts more than 1,500 vetted members of its talent pool on the hunt for freelance work.
The company’s recent funding round, led by Silicon Road Ventures, will go toward furthering this growth and expanding its own internal team. Currently, Wripple operates with a headcount of nine, as reported by Atlanta Inno.
“To date, Wripple has grown through word-of-mouth and networking — we’ve spent very little money on sales and marketing,” Block said. “A significant portion of the capital will be utilized to build out sales and marketing programs to grow the business and to hire key leaders. We expect to triple the size of our workforce over the next year.”
The company is also building out new product features. In addition to enhancing its proprietary matching algorithm, Wripple will also add new pricing tools and enterprise freelance management features with the fresh capital, according to Denton.