Venture Capital vs. Equity Crowdfunding: Which Is Better for Your Business?

If you want to maintain control of your company — and have more equitable access to capital — crowdfunding might be for you.

Written by Max Crawford
Published on Feb. 03, 2021
Venture Capital vs. Equity Crowdfunding: Which Is Better for Your Business?
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Many startups have been conditioned to think venture capital is the best source of funding. While venture capital has its benefits, it may not be the right method of fundraising for your business.

In a recent webinar, Josh Amster, StartEngine’s VP of sales, dove into the differences between venture capital and equity crowdfunding (ECF), comparing each method’s strengths and weaknesses to help clarify which funding pathway is right for you.


Investment Activity Today

To start, it’s important for entrepreneurs to understand how investors have reacted to the COVID-19 pandemic. In the VC space, we’ve seen a considerable drop in startup valuations. VCs are also taking fewer meetings and investing in fewer deals. Some VCs are even ceasing all new investment, choosing instead to distribute capital across their existing portfolios to keep those businesses alive.

This dual decrease in the total amount invested and volume of deals made has also occurred in the past two economic recessions (the dot-com crash of 2001 and the housing crisis of 2008).

Equity crowdfunding activity tells a very different story. Using our own data, the average daily amount raised on StartEngine has steadily increased more than 4x since the pandemic began, and we believe is showing no signs of slowing down.


Amount Raised Over Time on StartEngine

Deal Flow

Another key area to compare venture capital and equity crowdfunding is deal flow. The roughly 1,000 VC firms in the United States made 11,000 investments in 2019 (2,500 of which were late-stage deals). Considering there are five million small businesses in the U.S., that means only a small fraction of business secure VC funding.

On the other hand, the 54 equity crowdfunding portals in the U.S. hosted 735 Reg CF offerings in 2019, of which 143 were StartEngine campaigns. While the total number of crowdfunding campaigns is still far lower than the number of VC investments, the annual number of deals per platform exceeds the number of VC investments per firm (13.6 vs. 11) — meaning StartEngine’s 143 campaign count is more than 10x the average annual number of campaigns per platform.

When also considering that equity crowdfunding hasn’t existed as a fundraising option for nearly as long as venture capital, we expect to see this gap widen as more platforms crop up and expand their capacity.

From a geographical perspective, 80 percent of VC money goes to companies in the five largest metro areas, compared to only 42 percent of equity crowdfunding capital, indicating that equity crowdfunding creates more equitable access to capital for companies in all areas of the country.

When it comes to the gender gap, only 11.5 percent of VC money went to companies with a female co-founder, while 27.9 percent of crowdfunding capital went to companies with a female co-founder. While we’re proud to be contributing to this positive change, we know it’s still not where it needs to be.


Deal Size

Entrepreneurs and founders have been trained to believe they should follow a certain fundraising progression. While we believe startups should “Always Be Raising,” they can still follow something similar to the “traditional” process with equity crowdfunding, as deal sizes tend to be comparable.

The average VC seed round weighs in at about $1.7 million, while the average VC Series A is $15.6 million. This can easily be replicated with equity crowdfunding, where companies raise an alternative to pre-seed and/or seed rounds under Reg CF for up to $5 million (once the maximum is raised from the current cap of $1.07 million), followed by an alternative Series A via Reg A+ for $10-15 million (out of a possible $50 million, which should increase to $75 million in the near future).


Strengths and Weaknesses

Of course, venture capital and equity crowdfunding each have positives and drawbacks. Let’s explore them.


Venture Capital Pros

  • Deep Pockets: With hundreds of millions (if not billions) of dollars to deploy, VCs offer startups a large amount of capital very quickly.
  • Experience: As a more established form of capital investment, VCs have years of experience guiding high-growth companies.
  • Network: VCs have access to strategic connections and valuable resources.
  • Validation: Companies that secure capital from a reputable firm gain immediate credibility and prestige.


Venture Capital Cons

  • Exclusivity: Less than 1 percent of companies get VC funding.
  • Valuation: VCs put significant downward pressure on startup valuations to increase their upside.
  • Control: VCs seek advantageous terms (like board seats, preferred shares and anti-dilution protections, among others) to gain control at the expense of founders, which can lead to scenarios where the founders are forced  out against their will.
  • Pressure: In order to generate a quick exit scenario that will bring returns to their portfolio, VCs push startups to grow at unsustainable and unhealthy levels.


Equity Crowdfunding Pros

  • Control: Companies usually offer non-voting, common shares via equity crowdfunding, allowing founders to maintain control of the company.
  • Brand Ambassadors: Equity crowdfunding allows startups to build armies of hundreds (if not thousands) of investors, who then become customers and brand champions.
  • Exposure: By marketing their equity crowdfunding campaigns, companies reach new audiences.
  • Sales: Companies can increase sales by offering investment perks like discounts.
  • Steady Capital: Equity crowdfunding allows companies to always be raising, rather than raising capital in fits and starts.


Equity Crowdfunding Cons

  • No Guarantees: There is no certainty a company will meet its equity crowdfunding goal.
  • Disclosures: Because equity crowdfunding offerings are open to the public, companies must be transparent with financials and reporting.
  • Costs: There are legal, accounting, platform and marketing costs associated with equity crowdfunding campaigns.

Once they’ve gotten a grasp on the pros and cons of equity crowdfunding, people usually have a few questions. Here are some of the most frequently asked.


How Does Funding Raised on StartEngine Break Down by Sector?

In the early days, consumer-facing companies had the most success with equity crowdfunding. It’s easy for these companies to go to their existing customer base to become investors. Since then, the industry has matured. Now, we’re seeing companies with compelling missions have success, whether they’re consumer-facing or B2B — as long as a company can show the public why they make a great investment opportunity.


When Do StartEngine Investors Have the Opportunity to Sell Their Shares?

Reg CF securities are restricted from transfer for 12 months, after which they are freely transferable. Reg A shares are freely transferable immediately after the offering. StartEngine is planning to launch a secondary trading platform that may create liquidity opportunities for investors, as long as the company lists shares on the exchange and the seller is able to find a buyer at their desired selling price.


How Does StartEngine Value a Company?

While there’s no single best way to set a valuation, the most common methods are revenue multiples, comparative analysis of similar companies in the industry and discounted cash-flow analysis. StartEngine allows companies to set their own valuations (and provides collaborative guidance when necessary), but requires companies to provide a reasonable basis for their valuation.


The Takeaway

About 51 percent of companies that raise money on StartEngine return to raise another round of capital on the platform. We think that says a lot about how positively entrepreneurs view the strategy of raising capital from the general public.

We see the benefits, too — so much so that we “eat our own dogfood.” In other words, we have repeatedly raised money for ourselves on our own platform — to the tune of over $20 million from more than 10,000 investors over the course of four Reg CF and two Reg A+ raises, one of which is currently active.

The big idea here is to maintain control of our company — which is why we’re not interested in funding from VCs. If you feel the same way, you can learn more here.

Read More From Our Experts in FinanceBreaking Out of the Bubble: Why I’m Committed to Investing Outside Silicon Valley

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