Seattle-based data protection company Veeam has named Allison Cerra as its new chief marketing officer to lead the company’s global marketing organization across brand strategy, product marketing, demand generation, events, communications and digital engagement.
According to Veeam’s Tuesday announcement, Cerra will report directly to CEO Anand Eswaran and work closely with him to advance the company’s mission of helping organizations protect and trust their data.
Cerra joins Veeam from Alkami Technology, where she served as CMO starting in 2021, leading initiatives across brand, demand generation and customer engagement. Before that, she held senior leadership roles at Hewlett Packard Enterprise, McAfee, Intel and Alcatel-Lucent.
Commenting on Cerra’s appointment, Eswaran said in a statement: “As Veeam enters its next phase of innovation, helping every organization trust its data to safely power AI, her leadership and clarity of purpose will help us tell that story to the world. Allison is the kind of leader who makes things simple, real and powerful, and I couldn’t be more excited to welcome her.”
