Tracksuit, a brand tracking platform, has secured a $25 million Series B funding round led by VMG Partners, with additional support from existing investors Altos Ventures, Footwork, Blackbird and Icehouse Ventures.
The Tracksuit platform’s AI-driven dashboard offers businesses a clear and actionable way to measure important brand health metrics such as awareness, consideration, usage, preference and perceptions across major global markets. Since its launch in 2021, Tracksuit has grown to serve notable names like Athletic Brewing Company, Opendoor, Turo, Steve Madden and The RealReal.
Tracksuit has seen significant team expansion, doubling its workforce to 150 employees since its Series A funding raise. The Series B funding will be used to scale Tracksuit’s global reach, with plans to expand its tracking capabilities to 20,000 brands by the end of 2025 and to broaden its operations in Europe and Asia. The company also intends to further grow its team by hiring at least 50 more employees in the coming year to support its continued scaling.
