Since its founding in 2012, Cin7 has made a profound impact on businesses across the world, offering a more seamless approach to inventory management.
Its two newest solutions, Cin7 Pay and Cin7 ForesightAI, are a testament to this mission. While each one plays a unique role in the inventory management journey, both reflect Cin7’s goal of helping businesses grow.
“We don’t want [product sellers] to have to jump between multiple third-party platforms just to run their day-to-day operations,” Director of Product Marketing Shannon Berner said.
While Cin7 Pay enables businesses to gain control over their finances, Cin7 ForesightAI is designed to give them greater insight into their inventory. The AI-powered tool helps product sellers analyze their past sales history to create a forecast, then recommends what product to order, when to order it, and in what quantity, enabling them to buy as close as possible to what they sell.
According to Account Manager Zoey Zawacki, the solution evolved out of Cin7’s acquisition of Inventoro in early 2024. Following the acquisition, Cin7 gained ownership of the company’s AI technology, merging Inventoro’s expertise in forecasting and AI-driven replenishment optimization with Cin7’s excellence in inventory management.
“It’s a smart way to use AI — not just for the sake of using it, but to solve real customer problems,” Zawacki said.
The launch of Cin7 Pay and Cin7 ForesightAI is a turning point in Cin7’s evolution, and its success is attributed to the strength of the company’s collaborative, close-knit culture.
About Cin7
Cin7’s cloud-based inventory management software connects businesses to suppliers, warehouses and sales channels in one real-time system, helping them forecast with precision and handle orders with ease.
How Cin7 Pay Was Built for Customers
While building Cin7 Pay, Product Manager Alex Garrison and her peers had an ‘aha’ moment: Not everyone can “speak” fintech.
“I’d often use terms like ‘acquirer’ or ‘merchant’ until someone asked, ‘Who are we talking about?’” she said.
This was a turning point for Garrison and her teammates. They began using customer personas like “Emily,” who sells wholesale, and “Hannah,” her buyer, which made the value of Cin7 Pay click for internal teams and made it easier to communicate why this product mattered for users.
This was just one of the lightbulb moments for the Cin7 team during the creation of Cin7 Pay.
“It was also a brand-new business model for Cin7, so we had to create new sales enablement and go-to-market strategies from scratch,” Garrison said. “The lesson learned was that strong cross-functional alignment and early planning are critical.”
The product team worked closely with the finance and legal teams, who managed the compliance, revenue and partner considerations that come with embedded finance. Meanwhile, teams like customer success and account management ensured a smooth customer experience, while the marketing team crafted a full-scope launch campaign.
“It was truly an all-hands effort,” Berner said, and now, her team has a better idea of what works and what doesn’t for future launches. For example, they’ve implemented standing go-to-market meetings and are budgeting more time for capacity planning.
“So, while the launch was a huge win, the biggest takeaway was how it helped us mature our processes for the future,” Berner said.
The Long-Term Potential of Cin7 Pay
Before the inception of Cin7 Pay, Cin7’s customers either had to use a separate provider or rely on integrations to manage payments — so, the company set out to change that.
“The catalyst was realizing we could take that experience to the next level by offering an embedded payments solution directly in Cin7,” Berner said. “That way, customers can handle payments and reconciliation right within the platform, saving them time and simplifying their workflows.”
Cin7 Pay also unlocks long-term revenue potential for the company.
“Once customers are processing payments through Cin7 Pay, it creates a recurring, residual revenue stream without requiring additional daily effort from our teams,” Berner said. “So, it benefits both the customer experience and the business’s growth trajectory, creating a foundation for continued expansion and opportunity in the years ahead.”
“Once customers are processing payments through Cin7 Pay, it creates a recurring, residual revenue stream without requiring additional daily effort from our teams.”
Garrison sees Cin7 Pay as a major step into the $100-billion embedded finance market. Recognizing the need for an easy, integrated, competitively priced payments solution, the company rose to the challenge — and delivered.
“It showed a willingness to experiment with a completely new business model and GTM strategy, proving that Cin7 is serious about solving customer pain points in new, creative ways,” Garrison said.
How Cin7 ForesightAI Was Integrated into the Cin7 Ecosystem
When Zawacki first learned about the launch of Cin7 ForesightAI, she couldn’t wait to dive in, volunteering to be one of the first users on the account management team.
She joined learning sessions led by Inventoro’s founder, Radim Jung, who helped build the platform, and quickly began sharing the tool with customers. After demoing the product, she shared feedback with teams across the company to help shape onboarding and feature improvements.
“Once we made onboarding required and walked [our customers] through their data step by step, everything clicked,” she said. “Customers finally understood the insights, and adoption improved dramatically.”
When integrating the tool into the Cin7 ecosystem, the team wanted to protect its existing brand, customer base and technology while still highlighting that Cin7 ForesightAI was a unique, powerful add-on that complemented the company’s other products.
“The goal was to launch quickly, maintain its distinct value and demonstrate how it enhances inventory performance within our unified ecosystem,” she said.
How AI Shapes Cin7’s Product Strategy
Zawacki sees Cin7 ForesightAI as the “first domino” in Cin7’s bigger AI strategy, paving the way for future AI-powered innovation.
“We’re already working on other AI-powered features, and this launch shows customers that we’re thoughtful and methodical about how we roll out innovation, making AI approachable instead of intimidating,” she said.
Cin7 ForesightAI doesn’t just set Cin7 apart from competitors in the inventory management space; it's helping customers get a leg up, too.
“Many of our customers don’t have dedicated supply chain or forecasting teams, so ForesightAI allows them to manage inventory more effectively and compete with much larger brands,” Berner said.
“Many of our customers don’t have dedicated supply chain or forecasting teams, so ForesightAI allows them to manage inventory more effectively and compete with much larger brands.”
The tool has strengthened Cin7’s product ecosystem, Berner said, offering customers a more seamless experience managing their businesses while showing them the impact of working from a connected, data-driven platform.
How Collaboration Drives Innovation at Cin7
The launch of Cin7 Pay and Cin7 ForesightAI wasn’t just a business win — it was a monumental moment for Cin7’s people.
“The Cin7 Pay launch has been one of the most rewarding experiences of my time at Cin7,” Berner said. “It was a lot of work and came with its challenges, but seeing the impact of Cin7 Pay on the business — and knowing there’s still more opportunity ahead with future releases — has been incredibly satisfying.”
“This launch has been one of the most rewarding experiences of my time at Cin7.”
Garrison echoed this sentiment, sharing that her involvement with Cin7 Pay strengthened her connection with her teammates and customers.
“It was rewarding to see everyone rally around the vision and to watch Cin7 Pay go from an idea to something live that’s now helping customers get paid,” Garrison said.
For Zawacki, the launch of Cin7 ForesightAI was a “super positive” experience that underscored the strength of Cin7’s culture. As she worked with teams across the organization, she understood that the company value of “collaborate” isn’t just writing on the wall.
“Now, I know exactly who to reach out to in onboarding or support when I need help, and that’s made me feel more connected and empowered in my role,” she said.
Frequently Asked Questions
What is this story about?
It explores how Cin7’s organizational approach — embracing teamwork, innovation and employee autonomy — enables rapid product development and solution rollout.
Why does this matter for someone joining Cin7?
It signals a workplace where your ideas can matter, cross-functional teams collaborate deeply, and innovation is baked into how products are built.
What examples of innovation are shown?
The company emphasizes AI-driven forecasting (via its ForesightAI initiative) and extensive integrations, showing a tangible shift from “just inventory management” to “connected inventory performance.”
How does Cin7’s culture support innovation and teamwork?
Employees report opportunities to switch roles, influence process design, and work in environments with fewer silos while leadership fosters flexibility, creative thinking and constructing new paths rather than strictly defined ones.
What can new hires expect from their role in this environment?
You can expect to contribute ideas, collaborate broadly (product, engineering, operations), and see your work move from concept to real customer value — in a company scaling its product offerings and partner ecosystem.
