Sparrow Finance has announced the launch of its goal-oriented bitcoin platform and community designed specifically for women. To better reflect its user base, Sparrow Finance recently underwent a rebrand and name change from The CryptoMom App. By creating an online space tailored to all women, Sparrow Finance aims to help them feel more confident interacting with bitcoin.
Offering automatic monthly bitcoin purchases in personalized funds, Sparrow Finance aims to keep women organized and motivated to achieve their financial goals. The platform also provides digital keys for holding and owning bitcoin without the need for external accessories.
The company’s co-founder and CEO, Kendra Cole, said she was driven to create Sparrow Finance based on her own path to using bitcoin. She saw it as an opportunity to improve her financial future and connect with her children, who will be native Web3 users.
