50,000feet is joining the ranks of what innovation consultancy PSFK calls “New Idea Agencies,” whose teams help launch high-growth startups. In 2011, when a small group of seasoned women marketers invited us to partner with them to establish a children’s wellness platform to combat childhood obesity, we couldn’t resist. Our joint collaboration produced Vivi LeDish™, a branded character and online portal for education, games, recipes and parent-child activities that foster healthy eating and exercise habits among children ages 3 to 8. Since its April 2012 launch, traffic has grown, and momentum is building. The site has gained the support of celebrity chefs, such as Barefoot Contessa’s Ina Garten, The Food Network’s Guy Fieri and Karen Le Billon, author ofFrench Kids Eat Everything, and the ad platform is drawing national advertisers and generating revenues. Inspiration. Incubation. Innovation. Opportunities such as Vivi enable us to join and help shape the conversations, currents and dynamic markets where media, technology and creativity meet. Daughter of Invention. www.50000feet.com/news
