Software-as-a-service, or SaaS, has changed how companies and individuals buy new tech products. For a subscription fee, businesses and consumers can purchase the software along with the data and infrastructure needed to operate it. Importantly, there’s no need to worry about downloading time or installation since these products runs on the cloud.
In Colombia, this business model has taken off and prompted growth in the national tech industry. Many companies are using the SaaS model to provide tech solutions to small businesses and others. Below, we rounded up some of the top SaaS companies in Colombia.
Top SaaS Companies in Colombia
- HubSpot
- Genius Sports
- Liftit
- TiendAPP
- Cobre
- Yalo
- B2Chat
Top SaaS Companies in Colombia
Medellín-based TiendAPP is an e-commerce platform with multi-tenant cloud infrastructure and compliant security standards. Through its multiple products, the company helps brands create storefronts, run analytics on their businesses and easily manage orders and returns.
Liftit is a logistics company that helps brands optimize their first, middle and last-mile deliveries in Latin America. Its software is bundled in a configurable platform that provides real-time notifications, route optimization and a data dashboard. Because Liftit is cloud-native, it also features integration with Oracle and SQL servers for easier onboarding.
Cobre provides businesses with fintech solutions. Through an API, businesses can access its payment infrastructure for faster transactions. Additionally, its software provides users with a centralized hub to view their bank accounts, initiate payments and get data insights on their financials.
B2Chat is a multichannel integration that leverages WhatsApp as a marketing platform. With the software, e-commerce businesses can share their store catalogs with customers on the messaging platform to direct them to the business site and complete a purchase.
Genius Sports’ technology captures and analyzes sports data and uses it to power its various products. These products are used by teams, betting sites and media producers to leverage data and provide better services to consumers. Genius Sports is a London-based organization, but it has an office in Medellín.
Celes’s SaaS product helps retail businesses implement winning pricing and shipment strategies. By connecting it to ERP data, the platform can analyze data with AI and provide recommendations for greater efficiency. Celes is headquartered in Barranquilla.
Yalo is an AI company headquartered in Silicon Valley but with an office in Bogotá. Its platform provides artificial intelligence solutions for different business needs, such as customer support, data analytics and chatbots. According to Yalo, its products are used by companies like Domino’s, Burger King and Coca-Cola.
HubSpot is a SaaS software company headquartered in the United States with an office in Bogotá. It provides cloud-based marketing, sales and content platforms that are popular among small businesses for their affordable pricing and AI integrations. HubSpot AI, the company’s flagship generative AI tool, helps power much of its software and is capable of coding websites, writing content and providing SEO recommendations.
BEWE provides a marketing and customer engagement platform for health and beauty businesses. The platform provides tools for scheduling, web optimization, subscription management and marketing. Through an AI model, it can also automate messages and query customer questions.
Demetria is a coffee SaaS startup that recently secured funding. The company’s platform pairs with a handheld sensor and uses AI to create a flavor profile for coffee beans based on factors like country of origin and moisture content. According to Demetria, its platform can help bring transparency and consistency to the coffee industry.
