By writer Anthony Ha of TechCrunch
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Publicly traded ad management and distribution company Digital Generation, better known as DG, is announcing that it has acquired ad startup Republic Project for $1.4 million in cash, with additional earn outs based on revenue and profitability.
The startup launched in 2009 as a way for artists and labels to sell pre-ordered music to fans. Since then, Republic Project has evolved into a broader ad platform that allows customers to create rich media ads that run on multiple platforms and devices, and to update their campaigns in real-time.
