[video:https://www.youtube.com/watch?v=76ZgSPZA53E]
- Mission - The Premium Post seeks to establish the value of single items of premium digital content.
- Value Proposition - The Premium Post seeks to fill a void created by the significant challenges that the internet poses to the traditional publishing business model. The typical three-pronged model in journalism is based on advertising, subscriptions and newsstand sales.
- Digital Media's Effect on the Publishing Business Model - While the internet has provided new advertising opportunities for publishers to capitalize off of the content they produce, it has also largely knocked the subscription and newsstand sales legs out from under it. Whereas people once had at least one major newspaper delivered to their doorsteps every morning and several periodicals delivered to their mailboxes every week, now they turn to their computers, their smart phones, or their tablets for their news.
- Rise of the Pay Wall - Many publishers have responded to this financial crisis by pulling their proprietary reporting behind a pay wall, requiring users to subscribe to their websites in order to access their premium content. However, consumers have resisted maintaining accounts and credit cards at many different websites.
- Streamlined Platform - The Premium Post solves this problem by giving consumers access to every area of interest through an easy to use, streamlined platform that seamlessly debits their monthly account as they move easily from one publisher to the next.
- One Stop Shop - Rather than visiting multiple sites and entering credit card information at each one, consumers can now go to The Premium Post and access a premium article from any of our partner publishers in one stop, creating a network effect and a virtual media marketplace. There is little threat to the publisher's existing revenue stream since the target consumer is one who would not have purchased any one of these publication's premium monthly subscriptions, let alone all of them.
- Itemized Purchasing - The Premium Post provides value where it previously did not exist by acting as a portal to our partner publishers' websites, thus increasing traffic to the website and acting as a marketing tool for the company's own premium subscription service.
- Team Members - The Premium Post team consists of Tom DeSplinter, Brian Horwitz, Justin Livesay, Peter Jackson, Mike Knosher and Harrison Dobe.
Contact - If you are a publisher or investor interested in learning more about The Premium Post, please contact Tom DeSplinter at [email protected].
