In a financial market that continues to be disrupted by fintech startups, PNC Bank has opened a series of tech and innovation hubs to do some disruption of its own. The Pittsburgh-based company’s fourth and latest hub opened this week in Farmers Branch, just north of Dallas.
The new office at 11511 Luna Road is expected to employ 200 team members. PNC will be hiring a variety of positions at the new tech hub, including tech engineers, product owners and quality engineers.
Brendan McGuire, PNC regional president for North Texas, said in a statement that the technology and innovation hub is strategically located in the North Texas region, which he said is one of the fastest-growing tech hubs in the country.
“We know the only way to stay ahead of the curve in banking is through consistent, groundbreaking technology, and the spirit of entrepreneurship is core to who we are,” he said. “Particularly now, following our acquisition of BBVA USA, we are in [a] prime position to grow our employee and customer base, physical presence and capabilities to better serve our community through our Main Street banking model. Our newest innovation hub will help us to continue this momentum.”
PNC recently rolled out innovative financial offerings. In February, the company introduced PNC EarnedIt, which allows employers to provide their employees with access to pay they have earned prior to payday.
Last year, PNC introduced a Low Cash Mode feature that allowed Virtual Wallet customers more visibility into their accounts to manage low-cash moments and avoid overdraft fees. Low Cash Mode, which allows users to prioritize when checks are cashed and gives users an extra 24 hours to avoid overdraft fees, has reduced overdraft fees by 46 percent, according to the company.