OpenAI Acquires Roi to Enhance Personalization in Future AI Products

The startup, which developed an AI companion for finance management, had secured $3.6 million in funding since its 2022 founding.

Written by Ashley Bowden
Published on Oct. 06, 2025
OpenAI onstage meeting.
Photo: Shutterstock
REVIEWED BY
Rose Velazquez | Oct 06, 2025

OpenAI has added yet another AI innovator to its tech stack. Roi announced its acquisition by OpenAI via social media on Friday. The company developed an app for personalized finance management, providing users with individually tailored insights, education and guidance through AI companions.

Roi had secured $3.6 million in funding since its founding in 2022, according to reporting from TechCrunch. Its early-stage investors included Balaji Srinivasan, Spark Capital, Gradient Ventures and others. The company’s mission was to make investing more accessible by personalizing it. In joining OpenAI, Roi is transferring this vision from the financial sector to the future of software itself.

“The products we use every day won’t remain static, predetermined experiences. They’ll become adaptive, deeply personal companions that understand us, learn from us and evolve with us,” Roi’s founding team wrote on the company website’s homepage. “This acquisition marks an incredible milestone for our team, and we’re thrilled to join OpenAI in building toward this vision.”

This acquisition aligns with OpenAI’s desire to incorporate personalization and life management into its future AI products. Roi will shut down its operations on Oct. 15 as it joins OpenAI in pursuit of this goal.

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