In 2016, Belfast’s Doors of Thrones campaign captured the imagination of 126 million people worldwide. Created by Tourism Ireland in collaboration with HBO’s Game of Thrones, the campaign featured a series of short films that unveiled 10 carved doors across Northern Ireland, encouraging fans to visit and collect stamps as they found them — a strategy aimed at boosting the local economy.
And it worked.
Be it a city promoting tourism or a local startup trying to boost sales, both use marketing with the same goal: to engage their audiences and drive growth.
Here are some companies that are helping businesses boom.
Marketing Companies in Belfast
- Hootsuite
- Yahoo
- SciLeads
- Mintel
- Incubeta
- LanciaConsult
- Zesty
Top Marketing Companies in Belfast
Incubeta specializes in helping brands grow their digital presence across various sectors, including retail, travel, finance, entertainment, automotive and app development. It’s one of the few globally certified Google Marketing Platform, or GMP, partners. Founded in 2021, Incubeta has expanded to 18 offices worldwide and employs over 800 people.
Sinch operates a communication platform that enables clients to connect with customers in various ways. The platform supports mobile messaging, email newsletters and chatbots, which can help run omnichannel marketing campaigns. Sinch’s various communication methods enable brands to engage with customers through their preferred platforms.
Founded in 1996, Zesty is a full-service digital strategy, design and development agency that offers tailored services, including web design, development and project management, to clients across various fields. The company has offices throughout the United Kingdom.
Magnite is a sell-side advertising platform founded in 2020. Through the platform, media companies can purchase advertising inventory for content that fits their user demographics and is more likely to create engagement. Magnite also uses AI to conduct A/B testing and optimize ad placement on specific sites.
Outgive is a Canadian company with a Belfast location. The company specializes in e-commerce and digital marketing, but also operates several shipping and logistics companies. Using its vast experience in SEO, web development, copywriting and other fields, Outgive provides tailored marketing services to its partner brands.
SciLeads is a marketing platform that helps scientific companies identify, engage and close their ideal buyers. The company claims to offer the most comprehensive and accurate global database of scientific researchers, assisting sales teams in pinpointing potential customers who need their products. Based in Belfast, SciLeads also has an office in Vancouver, Canada.
Mintel is a global market intelligence and research agency that analyzes consumer behavior. It also provides companies with solutions such as competitive intelligence, consumer insights, and trend and market tracking. In addition to its headquarters in London, Mintel has offices in Belfast, Toronto and Chicago.
Hootsuite’s platforms provide engagement tools and real-time analytics software. It enables individuals and companies to upload content and posts to various social media accounts from a central dashboard and monitor trends. Hootsuite also features generative AI tools that can write captions, generate content ideas and repurpose content.
Frustrated with the consultancy sector’s shift from advisor to supplier, LanciaConsult was founded in Singapore. It’s worked with clients in a wide range of sectors to implement email marketing solutions or help companies expand their customer bases. LanciaConsult serves clients globally from its offices in Europe and Asia.
Yahoo was one of the most popular search engines and now provides various web solutions, including an advertising platform. Its omnichannel platform enables advertisers to create data-driven campaigns and target specific audiences using its various AI and digital solutions. Yahoo also provides pay-per-click ad services that pay media publishers when users engage with their ads.
