When OTA Insight celebrated ten years of pushing the hospitality industry’s technological capabilities forward, teams from across eight global hubs — including London, Denver, Ghent, São Paulo and Singapore — came together to collaborate, innovate and prepare for the next era of growth.

That next era will launch with a new name: the company announced in November that it would be rebranding as Lighthouse.

The rebrand aligns the company for a similar journey forward, as it unifies OTA Insight with Kriya RevGen, Transparent and Triometric under a single brand with a goal of improved customer experience and communications.

In a letter announcing the changes, CEO Sean Fitzpatrick wrote, “This change marks a key milestone towards our mission to reimagine commercial strategy for the hospitality industry. The name Lighthouse was chosen to symbolize the company’s role in illuminating insights, turning confusion into clarity and enabling decisions that can be made with confidence. As Lighthouse, the commitment to our customers and partners is unwavering: We listen. We innovate. We deliver. We have a new website and a refreshed identity, but the core of who we are remains unchanged.”

As part of the Denver team, Business Development Manager Taylor Williams was at the forefront of the collaborative effort that led to the rebrand.

“I have been incredibly proud of our rebranding journey, aligning our business with the remarkable growth we’ve witnessed,” she told Built In. “The companywide rebrand was an enormous undertaking, requiring global teamwork. It felt amazing to come together with a shared purpose.”

 

“I have been incredibly proud of our rebranding journey, aligning our business with the remarkable growth we’ve witnessed.”

 

The journey to becoming Lighthouse solidified what Williams has long believed about working with her team, both in the Denver office and around the world.

“Innovation is in our DNA, and I’ve always admired the company’s sincere commitment to enhance and develop tools based on our client’s feedback,” she said. “Our tech and sales teams work in tandem to ensure we have the best products on the market, and we’ve definitely been successful in that respect.”

The vision for the new brand highlights powerful offerings across market insights, business intelligence and pricing tools that allow hotels and short-term rentals to maximize revenue, optimize marketing and streamline management. The Lighthouse team is prepared to demonstrate that commitment to excellence and innovation with the clarity and passion the internal team has long seen at work across the company.

For Williams, undergoing the rebrand has demonstrated Lighthouse’s core culture, which she characterizes as “passionate, collaborative and energetic.”

“Our team not only works well together, but knows how to have a great time together,” she said. The post-work happy hours, time spent together crafting and playing pickleball and even attending a concert at Red Rocks with her colleagues helped build the trust needed to grow in her role.

“When I first started at the company, there was a bit of a learning curve, since I had not worked in the hospitality industry before,” Williams said. “Ultimately, with the collective support of my team, the vast resources at our disposal and our culture of collaboration, it was not long before I felt skilled and confident in my role.”

When Sales Development Representative Jupi Ogidan first joined Lighthouse, he had similar concerns about getting up to speed, but the collaborative, fun and caring culture soon allayed his worries.

“On my first day, I was seriously wondering if I’d fit in or if I could even keep up with everyone, but then I got to chat with our CRO Dave Collier,” Ogidan said. “He sat me down, heard me out and shared some wisdom that totally eased my mind. That moment really showed me how much Lighthouse values its people. It’s like a ripple effect: the care we show to each other is the same care we pass on to our customers.”

 

“It’s like a ripple effect: the care we show to each other is the same care we pass on to our customers.”

 

As part of a new team, Ogidan’s experience joining Lighthouse was transformed by the support company leaders offered as the internal culture developed. “Leadership’s open-door policy makes it easy to feel like my input and feedback matters and that my voice is truly heard,” he said. “Our team culture isn’t just collaborative; we also connect over shared experiences.”

Like Williams, Ogidan finds that the connections that extend beyond the walls of Lighthouse’s LoHi offices demonstrate what’s special about both the company and the local culture.

“We embody the spirit of Denver by blending our dedication to excellence at work with a passion for the city’s culture and doing things together outdoors,” he said. “We’re a community of friends, united by our love for our work and all the great things Denver has to offer.”
 

“We’re a community of friends, united by our love for our work and all the great things Denver has to offer.”

 

For those interested in joining Lighthouse’s team, the rebrand only marks the beginning of expansive opportunities for growth.

“You’ll have the chance to work with a global, diverse team of experts and be a part of shaping the future of the hospitality industry,” Williams said. “Our company is full of brilliant, incredible people who all play a vital role in the success of Lighthouse, and it is thrilling to be a part of this team.”

 

 

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