Lead generation is the process of targeting prospective customers to engage with a product or brand, with the goal of converting them into actual customers. It’s an important component of an effective sales and marketing strategy, especially for companies in the B2B space.
In the United Kingdom, where it’s estimated that more than 900,000 professionals work in sales and marketing, identifying and cultivating meaningful relationships with the right prospects helps to drive business growth in many different sectors. The following list includes some of the top U.K. lead generation companies offering software tools and expert services to bolster sales outreach.
Top UK Lead Generation Companies
- MVF
- ZoomInfo
- Salesloft
- Lead Gen Department
- Pearl Lemon Group
- SalesAR
- Soap Media
Top Lead Generation Companies in the UK
MVF works with businesses to amplify their reach through lead generation and other digital marketing services and solutions. In the B2B space, MVF is responsible for a family of content brands that connect with millions of global visitors across a variety of markets, and the company says these sites and newsletters can help brands fuel demand for their products and services and reach high-intent customers.
Flowd specializes in B2B sales prospecting. The Manchester-based company has worked with more than 300 clients, delivering expertise that helps them effectively engage leads so they can land sales meetings and close deals. Flowed’s offerings are geared toward serving the needs of small, medium and large companies.
Salesloft offers an AI-enabled Revenue Orchestration Platform that provides companies with B2B selling and lead generation solutions. Its technology gives businesses access to insights and workflow automations so they can improve productivity and secure more contracts. Salesloft is headquartered in Atlanta, Georgia, but expanded its operations in April 2019 with the opening of a London office to serve as its European headquarters.
Lead Forensics makes software that businesses use to identify website visitors so they can generate B2B leads from anonymous traffic. The technology also gives users access to configurable contact data so it’s easy for them to reach out to the right decision makers at targeted companies. Lead Forensics’ tools have uses for sales and marketing teams as well as agencies and consultants.
4Marketing offers B2B lead generation and telemarketing services, supporting an array of industries such as IT, insurance, manufacturing and energy. In addition to helping businesses target the right customers, the Portsmouth-based company also handles outbound appointment setting and data cleansing, which helps ensure contact details remain updated.
Businesses like IT providers and software development specialists look to SalesAR for support in identifying and making contact with B2B leads. Its capabilities cover prospect research and appointment setting. SalesAR also works to improve deliverability for outreach campaigns, analyzing domain health and other factors to help businesses protect their online reputation and avoid having their emails blocked as spam.
Gripped is a digital marketing agency that focuses on working with B2B SaaS and tech companies. Its targeted, data-driven lead generation strategies help businesses identify and engage their ideal customers across various channels. Gripped also offers paid search, SEO, website design and other services to boost pipeline and revenue growth.
Air Marketing specializes in delivering outsourced B2B sales and marketing support for clients that range from startups to major enterprises. The company offers its sales expertise as a standalone service or in combination with its strategic marketing services, which leverage a data-driven, multi-channel approach to engage the right decision makers.
Headquartered in Glasgow, The Munro Agency aims to bolster businesses’ revenue streams through a combination of digital marketing and lead generation solutions. It applies behavioral-based communication alongside quality data to drive engagement across email, LinkedIn and other channels.
Paragon Sales Solutions seeks to deliver services and insights that empower businesses to implement more effective sales and marketing operations. Its portfolio includes a bespoke lead generation offering, which has Paragon’s experts across telemarketing and digital platforms partner with clients on designing and carrying out strategies that suit their unique needs.
Lead Gen Department has been in business since 2019, working to generate quality leads so that sales teams at technology-focused B2B companies can close more deals. The company has a team of U.K.-based telemarketers whose work centers around building rapport and booking meetings. Lead Gen Department’s services also extend to designing and managing email campaigns and supporting organic client engagement via LinkedIn.
ZoomInfo’s platform delivers go-to-market intelligence that sales, marketing and other teams at thousands of businesses rely on to support more effective lead generation. The company offers comprehensive data that includes contact information and buyer signals so its users can source and contact the right customers at the right time.
The Lead Generation Company provides B2B lead generation services with the goal of improving the way its clients generate new business. It begins each partnership by identifying client needs and then leveraging its telemarketing expertise and database to deliver support for sales calls, pitching and appointment setting so organizations can increase conversions. The company maintains offices in Glasgow, Manchester and London.
Founded in 2018, Pronto aims to help businesses grow through strategic lead generation methods. The company says it’s produced upward of 2.4 million leads for client businesses through a variety of channels, including Google Ads, TikTok and LinkedIn. Pronto’s clients include solar panel installers, law firms and mortgage brokers.
Pearl Lemon Group is a digital marketing agency made up of lead generation specialists who support both U.S. and U.K. businesses. It provides clients with a diverse array of services, offering expertise in areas such as lead generation through LinkedIn, cold calling and emailing, and appointment setting across target markets.
SalesCaptain aims to help businesses build strong sales pipelines by leveraging intent data to generate quality leads, implementing AI-powered tools and engaging prospects through multi-channel campaigns. With an emphasis on optimizing and scaling outbound campaigns, the company partners with businesses across finance, healthcare, B2B SaaS and other industries.
GLO, which stands for Generate Leads Online, is headquartered in Ipswich and offers a range of digital marketing services alongside expertise in web and app design and development. It serves both B2B and B2C brands, working to consistently connect them with high-quality leads in real time.
Digital marketing agency Soap Media has operations in Manchester and Preston and provides clients with services that cover everything from brand and creative development to lead generation and social media management. Its clients represent sectors like e-commerce, financial services, arts and tourism, education and construction.
Made up of B2B tech sales experts, memoryBlue works to “handle the complexities of lead generation and sales development” for client businesses. The company offers marketing services that cover areas ranging from SEO and email marketing to product reviews strategy in addition to providing clients with sales recruitment, outsourcing and training solutions.
MarketMakers is a Sheffield-based B2B telemarketing and lead generation company that aims to attract sales talent who can “get the best possible outcome from every call.” From utilities providers to banks, MarketMakers works with its roster of businesses to launch data-informed campaigns that capitalize on quality sales opportunities.
