Iterable’s Role in Shaping the Future Marketing Landscape with AI

Your phone pings with a personalized notification — a fresh pair of your favorite pair of jeans are on their way to your door, and did you happen to see the pair of sneakers that just went on sale and are right up your alley?

These “moments of joy” are embedded in the fabric of how Iterable helps brands create and deliver meaningful customer experiences in the digital world.

“In a noisy world, relevant, hyperpersonalized and dynamic communications make or break relationships with brands,” CMO Adriana Gil Miner said.

“In a noisy world, relevant, hyperpersonalized and dynamic communications make or break relationships with brands.”

As Iterable celebrates its tenth anniversary, the top-rated AI-powered customer communication  platform is continuing to grow and explore the possibilities offered by new technologies and fresh insights from the company’s global customer base

CEO and Co-Founder Andrew Boni has shepherded the business through a decade of growth — and doesn’t plan on slowing down any time soon.

“Each day, I’m energized by the opportunity to work alongside a passionate and talented team,” he said. “The challenge of pushing the boundaries of what’s possible in our industry and the daily interactions with our dedicated employees keep me motivated.”

Boni has seen Iterable’s culture grow alongside the talented team, which bears fruit in their work each day. “We’ve placed a strong emphasis on fostering a collaborative, diverse and inclusive work environment, and this cultural shift has attracted top talent and encouraged creativity and innovation,” he said.

Iterable’s product has mirrored this continuous development and innovation as well, according to Boni. From early beginnings as a marketing automation platform, Iterable expanded capabilities into becoming a comprehensive growth marketing platform that includes AI-driven personalization, cross-channel marketing and integrations for clients to pursue deeper customer engagement. With nearly 1,200 customers in 52 countries and new offices in Sydney, Boni’s team has been able to learn from a diverse set of clients and offer meaningful and tailored solutions as the platform grows.

Over the last few years, one of Iterable’s most meaningful investments for both the company and clients has been in artificial intelligence and machine learning. As these capabilities continue to expand, more and more time will be freed for marketers to focus on meaningful and impactful work rather than the repetitive operational tasks of managing a campaign.

“These intelligent capabilities have given us a head start when it comes to infusing key AI features throughout our platform,” Boni said. “Over the next decade, my hope is that we continue to leverage the recent breakthroughs in AI and machine learning to better understand our customers in order to engage with them in even more meaningful and useful ways.”

Gil Miner agreed. “We don’t merely integrate AI — we infuse it into every facet of the product experience,” she said. “Unlike other solutions, it’s not just an add-on, thanks to our robust data engine that efficiently handles intricate, unstructured data at high speeds.”

For clients, Iterable’s integrated AI tools allow marketers to fine-tune customer experiences down to the individual level, while managing millions of interactions simultaneously.

“We are focused on building ‘glass box AI tools’ that are transparent and human-controlled, empowering marketers to gain profound insights into their customer base,” Gil Miner said.

Not only is Iterable growing as a company and platform — the work environment offers space for team members to grow their own careers as well.

“Tech talent at Iterable gets to work on projects that are at the forefront of marketing technology,” Boni said. “We encourage innovation and allow our team members the autonomy to make decisions and bring their ideas to life.”

In order to support that innovation and autonomy, Iterable offers new hires opportunities to learn and advance through mentorship programs, access to ongoing learning opportunities and a quarterly learning and development stipend. Beyond structural measures, Boni noted that Iterable’s supportive culture promotes connection with both peers and leaders to extend skills and exchange knowledge and ideas.

For Gil Miner, pairing this investment in growth with wellness initiatives like monthly balance days, a sabbatical program and generous time to recharge shows Iterable’s commitment to bringing out the best in every employee. Iterable employees also have the opportunity to choose whether to work in-office, virtually or hybrid.

“I firmly believe that this is an incredibly potent and distinctive benefit that Iterable provides, granting our employees unparalleled flexibility,” Gil Miner said. “We are committed to nurturing a dynamic hybrid work culture, carefully curating a blend of in-person and virtual experiences, ensuring the best of both worlds for our team.”

With a driven team, powerful tools and a clear-eyed, hopeful vision for the future, Iterable is prepared to build on years of success and create more joy-filled connections for brands and customers in the decades to come.