When it comes to being “mission-driven,” there seems to be a disconnect between workplaces and their employees. While most workers say they want to find purpose at work, only thirty percent or so actually feel connected to their company’s mission or purpose.
This is a missed opportunity for employers because research shows that purposeful work boosts engagement, and engaged employees take more initiative, deliver better customer outcomes, and stay with their company longer.
Don’t believe us? Hear from three New York City tech professionals who shared how working on a mission-driven team fills their cup and helps their employer succeed.
Click Therapeutics develops, validates and commercializes software as prescription medical treatments for people with unmet medical needs.
Why does the mission matter to your team — and what decision did it guide recently?
Click’s mission to provide patients everywhere with access to safe and effective prescription digital therapeutics matter deeply to our team because it reminds us that behind every clinical trial that we conduct is a person seeking better health outcomes. If our therapies are meant to democratize healthcare access, our research must reflect that commitment from the start. To successfully complete our clinical studies, our team must recruit from diverse regions in the country and reach patients who may face significant barriers to participate in traditional clinical trials. This commitment to participant access guided our decision to implement remote visits and run decentralized clinical trials whenever possible. By leveraging these digital solutions, we’ve reduced the burden on participants who may otherwise have not been able to take part in a clinical trial. This approach doesn’t just increase enrollment in a clinical trial, it also ensures our PDTs are clinically validated across a diverse, real-world population that they are designed to serve and expand access to those patients who may benefit from them.
Do employees believe the mission is real? Share a moment or ritual that proves it.
Click members believe our mission is real because they witness it materialize with every “First Participant In” celebration, one of our powerful rituals. After months of cross-functional effort preparing a clinical trial for enrollment, the moment the first participant enrolls triggers an immediate, organization-wide announcement. Study leads don't just share that we hit a milestone, they share why it matters. When our migraine trial enrolled its first participant via a decentralized clinical trial design, we witnessed how this study design with their remote visit removed geographic barriers. We all saw our DCT investment translate into actual access for a patient who needed it. At the town hall meeting, leadership connected the initial enrollment directly to our mission of providing access to treatment to patients everywhere, not just patients near major medical centers. The celebration is proof that our work creates access, not just data. Employees invest long hours and navigate complexity because these moments validate that overcoming challenges serves a purpose.
RethinkFirst aims to provide families, educators and behavior healthcare providers with affordable, best practice treatment solutions for children with special needs.
In one sentence, why does the mission matter to your team — and what decision did it guide recently?
Our mission guided my team when we chose to focus on supporting providers who are committed to expanding access to care, even if it meant taking a more consultative route instead of the quickest win.
Which community or customer initiative best demonstrates your mission — and how is it measured?
One of the strongest examples of our mission in action is how we support applied behavior analyst providers by giving them tools that reduce administrative burden and improve clinical accuracy, which ultimately helps families receive higher quality care.
How RethinkFirst measures its mission in action
- Documentation time reduction
- Claims accuracy and faster reimbursement
- Clinician productivity
- Reduction in compliance errors
- Client progress
Do employees believe the mission is real? Share a moment or ritual that proves it.
Yes! Our mission shows up in roadmap decisions, not posters, and in customer stories shared in meetings. Product, sales and customer success teams meet regularly to review real feedback from board-certified behavior analysts, tech professionals and owners — and then prioritize work that makes their care delivery easier.
BrainPOP, a learning company, empowers kids to shape the world around them and within them.
In one sentence, why does the mission matter to your team — and what decision did it guide recently?
Our mission keeps us grounded in what actually matters to teachers and students, which means our positioning and messaging evolve with what’s really happening in education — not just what’s trendy in edtech.
Which community or customer initiative best demonstrates your mission — and how is it measured?
Teachers are at the center of everything we do. They help us test features, shape our messaging and make sure BrainPOP fits the reality of real classrooms. Our Certified BrainPOP Educator Community and ongoing user research are two examples of how we make teacher insight a formal part of how we design, build and communicate. One way we measure success is by whether their voices are genuinely shaping what we put out into the world, not just validating what we’ve already decided.
Do employees believe the mission is real? Share a moment or ritual that proves it.
Yes and you can tell not because we say the right things, but because of how much thought goes into the smallest details. I’ve seen teams spend hours debating a single sentence or visual choice because they’re thinking about how it will land with a fifth grader or how a teacher might use it in the middle of a hectic day. That kind of care isn’t performative, it’s baked into how we work.
