When Amelia Rodelo transitioned into her current role as knowledge management lead at HoneyBook after managing the company’s customer support team, she had all the skills needed for the job — except for one.
Change management was a skill she hadn’t exercised before, yet it’s critical to the work she does now. Rodelo explained that, in order to introduce new systems, workflows and behaviors to the wider organization, she needed to know how to communicate shifts, build buy-in and create programs that would help these changes stick.
HoneyBook made it easy for her to master change management by connecting her with coaching opportunities. Rodelo also learned a lot from leaders and cross-functional partners across several departments, such as marketing and product.
She said that this combination of support enabled her to develop a “well-rounded, practical approach to implementing change.” And as a result, Rodelo has flourished in her role so far and has already helped break down knowledge silos and unlock greater access to knowledge.
Below, Rodelo shares more about how HoneyBook helped her embrace change management, setting her up for a thriving career at the company.
About HoneyBook
HoneyBook is driven by the aim to to make it easier to run an independent business. The company’s platform is designed to help small businesses more easily handle every aspect of their operations, from contracts and invoices to payments and proposals. Its AI feature enables businesses to automate workflows, while its finance feature allows them to manage and gain insight into spending, savings and cashflow.
What new skill did you want to learn?
As knowledge management lead for the company, one of the most important aspects of my role is guiding how the organization generates, shares and retains knowledge. This often means introducing new systems, workflows and behaviors, as well as shifting cultural habits around documentation and collaboration. This requires strong change management, which involves communicating a compelling “why,” building buy-in across teams, creating enablement programs and reinforcing new habits over time.
How did HoneyBook help support this time of learning and professional development?
I received coaching on how to approach change management in a number of different ways. I was able to work with a professional Growthspace coach to talk about big picture goals and how to approach change management through effective self-management. I also learned from my manager, our executive team and cross-functional partners across the product, marketing, support and people teams, whose insights helped me understand how change should play out across the organization. This mix of coaching, leadership guidance and peer input gave me a well-rounded, practical approach to implementing change.
“This mix of coaching, leadership guidance and peer input gave me a well-rounded, practical approach to implementing change.”
What was the outcome of this experience, and how did it impact your future growth in your profession?
I moved into my role as knowledge management lead from managing our customer support team. I had strong experience managing a support team and documenting our product and processes but very limited experience leading large companywide initiatives. Thanks to strong coaching, I’ve since launched several new companywide processes that have made it easier for teams to find and use information, breaking down knowledge silos and improving overall access across the company.
