How Arity Became a Leader in Mobility Data and Analytics

How Arity Was Founded and Why It Was Created

15 years ago, Allstate Insurance Company launched its Safe Driving Program, an initiative designed to reward drivers for being safe on the road. Those involved in the program would receive a 10 percent insurance discount upon enrollment and would have a telematics device plugged into their vehicle to track metrics such as speeding, sudden breaks and mileage. If these metrics remained low, they would be offered more discounts in the future. 

When the program launched, it quickly became a success. Recognizing its impact and wishing to capitalize on the opportunities it offered for the mobility space, Allstate decided to form a separate company focused entirely on data-driven innovation. 

And thus, Arity was born. A separate, wholly owned subsidiary of the Allstate Corporation, Arity has spent the past decade refining the Safe Driving Program, turning it into the mobile-first program it is today while building other solutions that advance the ways businesses and people understand mobility. 

“We have built a great team, broadened our product portfolio, and increased our impact across multiple industries,” President Gary Hallgren said. 

Hallgren sets Arity’s strategic direction, ensuring that team members stay aligned around the company’s founding mission of making transportation smarter and safer for everyone, as well as its newer mission of becoming the primary expert in how people move.

To stay grounded, he regularly revisits the company’s mission statements to ensure they continue to guide how Arity grows and evolves.

“I’m proud they’ve both stood the test of time,” Hallgren said. “Arity has grown far beyond its initial focus of supporting safe driving programs, and I’m incredibly proud of how our teams have expanded the way businesses understand mobility and ultimately create safer, more personalized experiences for consumers.”

 

Key Milestones in Arity’s Growth and Product Expansion

Once Arity was formed in 2016, its founding team members were eager to redefine the automotive insurance industry — but first, they needed to find their first customer. 

In 2017, Arity secured its first customer: National General Insurance. The company partnered with Arity to help build their telematics program and leverage Arity’s Routely app, which enables businesses to identify and manage risk. National General still uses it to this day. 

In 2018, Arity hit its next milestone, partnering with Life360, a family location safety app provider, which is still a customer. That same year, Arity launched its Crash Detection solution, which takes signals from a user’s phone and other devices to detect car accidents in real time and send alerts to emergency services and family members. 

Two years later, the Covid-19 pandemic began. But rather than focus on setbacks, Arity saw an opportunity. 

“In 2020, mobility patterns shifted dramatically due to the Covid-19 pandemic, and there was an opportunity to use our data to build insights that helped businesses and consumers understand and adapt to new driving behaviors, cementing our role as the experts in how people move,” Hallgren said.

The pandemic also forced Arity to embrace remote work, and the company still maintains a remote-centered operating model. Hallgren considers this transition a turning point in the company’s growth journey, as it gave them the flexibility to hire across the United States, bringing in more diverse experiences and perspectives. 

In 2024, with a strong workforce behind it, Arity acquired two advertising technology companies, Transparent.ly and LeadCloud, to expand its product offerings and ultimately enhance its value to customers. That same year, the company launched its first annual Arity Insights symposium, enabling leaders across both public and private sectors in the mobility data space to collaborate and share ideas. 

According to Hallgren, the Arity Insights symposium was designed to give businesses across various industries mobility insights, and from his experience, the effort paid off. 

“On the ground during Arity Insights, I remember walking into the room and seeing leaders from insurance, transportation, tech and beyond all sitting together — people who, frankly, haven’t historically had many opportunities to collaborate,” Hallgren said. “It struck me how unique it was to have all those perspectives in one place.”

One of Arity’s latest achievements was the release of a direct-to-consumer driving score, which gives consumers a deeper understanding of their driving behavior data. 

For Hallgren, all of these accomplishments reflect Arity’s continued growth and evolving focus on innovation. 

“Today, Arity has collected nearly 3 trillion miles of driving behavior data, and along with our teams around the world, we’re unlocking deeper insights and fueling new solutions across industries as data collection continues to accelerate,” he said.

 

Why Arity Attracts Tech Talent

“At Arity, we have a saying: It’s not just the data that powers us — it’s our people,” Hallgren said.

Working closely in a data-driven field like mobility data and analytics with insurers, transportation firms and automakers requires people with a diverse breadth of experience. 

“Few companies operate at this level of scale, and it’s exactly that challenge that attracts top talent eager to solve complex, high-impact problems,” Hallgren said. 

 

“Few companies operate at this level of scale, and it’s exactly that challenge that attracts top talent eager to solve complex, high-impact problems.”

 

But empowering top talent requires more than giving them space to thrive; it means having the right technologies in place, too. 

“Our scale of data necessitates working with the latest technologies,” Hallgren said. “So whether that’s taking advantage of the latest cloud technologies and now the latest AI tools, we continue to challenge our teams to find better ways to work with our data.”

 

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How Arity Continues Innovating as Mobility Technology Changes

While Arity’s mission has stayed steady over the last decade, other things have changed — for the better. 

Hallgren said that many of the company’s products wouldn’t have been possible to create when Arity was first founded, and it’s critical for the team to acknowledge that newer solutions may replace older ones to sustain the business long term. 

“There’s always some sort of disruptor impacting the way we work, and to grow with the times, it’s important to lean in, control what we can control, and stay open to what’s emerging,” Hallgren said.

AI, of course, is one emerging technology that is transforming the way the Arity team works — and Hallgren said he refuses to view it as a threat.

“I’ve learned to always choose the opportunity to innovate,” Hallgren said. “Everything we create — from new data solutions to new partnerships — is designed to make transportation smarter, safer, and more useful. As mobility changes, we’re excited to continue leading with innovation and a deep understanding of how people move.”

 

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