Newly Founded FirstClub Raises $8M in Seed Funding

The quick commerce startup was founded by Ayyappan R, who brings several years of experience as an e-commerce executive.

Written by Rose Velazquez
Published on Dec. 12, 2024
A close up of two hands opening a cardboard box filled with an assortment of green and red fruits and vegetables.
Image: Shutterstock

The founding of FirstClub, a member-based quick commerce startup, has been announced with the news of an $8 million funding raise.

Accel and RTP Global led the seed funding round, which will help FirstClub establish its technology infrastructure, fuel hiring and broaden its product offerings, according to reporting by Business Standard. Blume Founders Fund, Quiet Capital and 2am VC also participated alongside several angel investors.

E-commerce veteran Ayyappan R, who previously served as Cleartrip CEO and an executive for Flipkart and Myntra, is at the helm of FirstClub, which aims to bring together quick commerce speed and the offline shopping experience. The platform is expected to officially launch in mid-2025, Business Standard noted. 

“With FirstClub, we’re building a member-first, omnichannel platform reimagining how Indians shop. We want to build this high-quality retail format across categories, but starting with curated essentials like fruits and vegetables, packaged foods, bakery, dairy etc.,” Ayyappan R wrote in a LinkedIn post announcing the new venture.

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