Businesses are started with an exhilarating rush. Everything is new. Don’t know how to do something? Improvise! It’s a great feeling.
As things get off the ground, you start making those first big improvements, setting the foundation, and establishing the main processes. You feel like you’re building, and it feels good.
Gradually, the main pieces are in place, but there are still wrinkles to iron out. You start to “optimize” those processes. You feel like you’re getting smarter, and it feels good.
Eventually, you become the best-in-class in your category. Your business is now the best at what it does, but you do it by using tools and rules, best-practices and quality controls. Because of this, you might feel stuck and that isn’t good.
