Country Delight, a direct-to-consumer brand specializing in fresh foods, has secured Rs 200 crore, or about $24 million, in venture debt from Alteria Capital. This funding is aimed at enhancing operational capabilities in preparation for a potential IPO, with plans to expand reach, increase production capacity and bolster marketing efforts, according to reporting from The Economic Times. Previously, the company received Rs 164 crore in equity from Temasek, at a $804 million valuation.
Country Delight delivers fresh food essentials such as milk, ghee, paneer, fruits and vegetables directly to consumers’ homes through a daily subscription model. They also offer a variety of grocery items including pulses, flour, rice and cereals. The recent funding will help expand their product range and market presence, aligning with their growth strategy.
With the infusion of new capital, Country Delight is set to scale its operations and enhance its market footprint, especially in new cities. Headquartered in Gurugram, it currently operates in India’s major metros, including Delhi, Chennai, Bengaluru, Pune and others.
