Clay Secures $100M to Expand AI-Powered GTM Engineering

The NYC-based company plans to grow its AI platform and support the expansion of GTM engineering as a high-paying sales operations role.

Published on Aug. 08, 2025
A person in a denim shirt types on a laptop, with semi-transparent digital icons — including graphs, documents, currency, and user profiles — floating above the keyboard, representing data analytics, finance, and business operations.
Image: Shutterstock
REVIEWED BY
Rose Velazquez | Aug 08, 2025

Clay, a New York-based AI go-to-market development platform, has raised $100 million in Series C funding at a $3.1 billion post-money valuation. The round was led by CapitalG, Alphabet’s independent growth fund, with participation from Sequoia Capital, Meritech Capital, First Round Capital, BoxGroup, Boldstart and new investor Sapphire Ventures. This latest raise comes six months after Clay’s Series B expansion and brings its total funding to $204 million.

The company’s AI-powered platform is used by more than 10,000 customers, including OpenAI, Anthropic, Canva, Intercom and Rippling, to automate sales and marketing workflows. Integrating with more than 150 data sources, Clay’s AI agents can research prospects, personalize outreach at scale and uncover revenue opportunities. The technology supports use cases ranging from monitoring competitor mentions to analyzing satellite imagery for market insights. The company projects $50 million in 2025 revenue for its data and integration partners, with its network of 108 agencies generating hundreds of millions collectively.

The new funding will support product development and help scale Clay’s efforts to establish GTM engineering as a recognized career path. There are more than 280 jobs in GTM engineering, which blends sales operations with AI automation, across companies like Cursor, Webflow, Notion and Lovable, according to Clay, and these roles earn a median salary of $160,000 — about 20 percent more than traditional sales operations roles. CEO Kareem Amin described GTM engineering as “the first true AI-native profession,” adding that it enables sales teams to work more effectively without requiring computer science degrees. 

In a statement, CapitalG partner Jane Alexander said Clay is “setting the bar for how leading organizations use AI for sales and marketing,” citing feedback from more than 100 sales and marketing leaders.

Related ResourcesTech & Startup Jobs in NYC

 

This article was drafted by a generative AI tool, using information from press releases and company blogs provided by our staff. All content was reviewed by a Built In editor and went through a fact-checking process to ensure accuracy. Errors can be reported to our team at [email protected].

Explore Job Matches.