Attain, an opt-in purchase platform specializing in permissioned commerce, has acquired Merryfield, an app that rewards consumers for choosing healthier products. This acquisition is intended to boost Attain’s data capabilities and extend its reach in the market, particularly among wealthier consumers.
Attain helps marketers improve outcomes by giving them access to first-party permissioned commerce data through a portfolio of apps, retail loyalty account linking, receipt capture and survey results. Merryfield is a consumer app, customer activation and insights platform for brands and retailers that lets users submit receipts to earn rewards. Its user base, which has a median income of $110K, is expected to enhance Attain’s data insights and marketing precision.
The acquisition will also let Attain leverage Merryfield’s established brand relationships in the consumer packaged goods industry. The merger aims to foster collaboration with these brands to create mutual opportunities for growth and value enhancement.
