Amazon Ads has launched a new generative AI solution that leverages image generation to help advertisers create more engaging ads. The solution aims to remove creative barriers and enable brands to produce lifestyle imagery that improves ad performance.
The tool is available in the Amazon Ad Console, where advertisers can select their product and click “generate” to receive a set of lifestyle and brand-themed images based on product details. Advertisers can refine the images by entering short text prompts as well as create and test multiple versions to optimize performance.
The solution was made to assist advertisers of all sizes with building ad creatives and choosing creative formats. Amazon Ads plans to expand availability over time and make improvements in response to customer feedback.
