With its proximity to Hollywood as well as top-tier fashion schools, it’s no surprise Los Angeles is such a fashion mecca. As the startup community continues to expand throughout Southern California, new ventures are breaking the mold of antiquated industries, exceeding expectations and redefining what people think about LA tech.
Here are several startups helping LA become a leader in the fashion tech industry.
Top Fashion Tech Companies in LA
- Who What Wear
- MeUndies
- TheBlackTux
- Reformation
- Tamara Mellon
- Fashion Nova
Top Fashion Tech Companies in LA
Fashion Nova is a fast-fashion retailer offering trend-focused apparel for women, men and children. Its product portfolio includes jeans, dresses, matching sets, jumpsuits, activewear and accessories, with sub-brands including NovaKids, NovaCurve for plus-size designs and NovaSculpt shapewear.
TechStyle Fashion Group operates a membership-based e-commerce platform offering personalized shopping across multiple fashion brands. Founded in 2010, it builds and scales subscription-based, direct-to-consumer brands like Fabletics, Savage x Fenty, JustFab and ShoeDazzle. TechStyle essentially functions as a fashion incubator and technology platform, enabling customers to discover curated apparel, footwear, and accessories through its multi-brand architecture.
VRAI is a fine jewelry company that sells lab-created diamond engagement rings, wedding bands and jewelry, made by polishing diamonds to exacting standards and setting them in recycled gold. The company is the retail arm of Diamond Foundry, which grows diamonds in the U.S. Pacific Northwest with zero carbon footprint.
Reformation manufactures sustainable women's clothing and accessories using majority recycled, regenerative and deadstock materials. It sources fabrics graded by environmental and social impact, operates its own Los Angeles factory alongside partner facilities worldwide and aims to get as close to zero virgin materials by 2030 as possible.
SHEIN is a global e-commerce platform delivering fashion and lifestyle products in more than 150 countries through its website and mobile app. Its business model centers on demand-driven fashion, using customer data and preferences to guide design and production rather than relying on trend forecasts.
Tamara Mellon is a luxury footwear brand founded by Jimmy Choo co-founder Tamara Mellon and headquartered in Los Angeles. The company operates direct-to-consumer, selling shoes online and through its own retail locations while bypassing traditional wholesale channels. This model allows it to offer luxury footwear at lower price points than conventional retail.
The Black Tux operates an online rental platform for formalwear, streamlining the process through a step-by-step fitting and design workflow that customers complete from home. It rents out tuxedos and other formal attire for events, weddings and special occasions, with showrooms in Santa Monica and other major U.S. metro areas.
Beautycon is a media and community platform that connects content creators, celebrities, fans and brands around fashion, beauty and lifestyle. It primarily serves Gen-Z and Millennial audiences, and operates through festivals, digital content and commerce offerings such as Beautycon Festivals and Beautycon Box.
Drawsta is an augmented reality fashion brand that sells screen-printed t-shirts designed to display digital animations through its iOS app. Using their smartphone cameras, users can customize pre-made templates on their Drawsta apparel by adding text, colors, emojis and other visuals.
Who What Wear is a digital fashion and lifestyle publisher that delivers trend coverage, outfit guides and style advice through written content and a podcast. The brand aims to serves wearers seeking accessible fashion guidance, and previously produced its own size-inclusive accessories and clothing collection in a partnership with Target.
MeUndies is a fashion brand that designs and sells underwear, socks, loungewear and everyday apparel through a subscription model. The company manufactures and ships products directly to customers across multiple demographics, plus controls its own supply-chain — including design, production and fulfillment — all in-house.
