We can collect massive amounts of data, but all that information is useless if it doesn’t lead to concrete actions. Our expert lays our the RAQ framework to get you from thinking to doing.
What happens when an industry-leading biopharma company and early-stage startups collide? Merck Digital Sciences Studios comes to life. Built In dives into the details.
Marketing analytics is the process of tracking and analyzing quantitative data points to help marketers understand the effectiveness of their marketing efforts.
You can compile all the data-driven analysis you like, but it’s useless unless someone in a position of power actually pays attention to it. Make sure you include the key ingredient to pique interest: context.